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Monday, January 11, 2010


Closer to You- Sony Vaio


Every day, while returning home from my office i stop at the jahangir hospital signal (You have to stop, its like a tradition). Without fail i stare at this big hoarding with Kareena Kapoor on it. She is promoting Sony Vaio now-a-days. I always kept thinking if i could re-create the lighting in that AD. So, did a little reverse-engineering and then could figure out what kind of lighting may have been used. The next step was to find a model who would suit to this kind of attempt. After explaining the idea to Pranjali, she happily jumped on this crazy ride. The aim was to just have fun and try to re-create that AD based on the resources we had. We know that we may not be close to the quality of the real AD but still it was a fun shoot. Hope you all like it. Any feedback is welcomed.

Strobist info: 1 Vivitar 285HV at 1/4 with wide angle diffuser to wash-out the white wall which was used as the background. 1 Vivitar 285HV at 1/4 with white shoot through umbrella, camera left, high up and facing down on the model. A few white thermacol reflectors on camera right and down-front of model.

This was also the time when i tested my new kick-ass Yongnuo RF-602 2.4Ghz flash triggers. extremely stable with 100% triggerings.

Thanks to Pranjali, for being a very nice and enthusiastic model
Closer to You- Sony Vaio